We love
receiving input from our customers; here is a testimony from another happy CXM
customer talking about our Professional Services.
Thursday, February 28, 2013
CRM
Happy customers leads to the road of success for your business. We wanted to post one of our CXM clients that sent to us a video thank you. Enjoy! CXM can be the future of your organization. Visit www.cxmcrm.com for more information.
DATA MIGRATION
Data migration is the process of transferring data between storage types, formats, or computer systems. Data migration is usually performed programmatically to achieve an automated migration, freeing up human resources from tedious tasks. It is required when organizations or individuals change computer systems or upgrade to new systems, or when systems merge (such as when the organizations that use them undergo a merger or takeover).
To achieve an effective data migration procedure, data on the old system is mapped to the new system providing a design for data extraction and data loading. The design relates old data formats to the new system's formats and requirements. Programmatic data migration may involve many phases but it minimally includes data extraction where data is read from the old system and data loading where data is written to the new system.
If a decision has been made to provide a set input file specification for loading data onto the target system, this allows a pre-load 'data validation' step to be put in place, interrupting the standard E(T)L process. Such a data validation process can be designed to interrogate the data to be transferred, to ensure that it meets the predefined criteria of the target environment, and the input file specification. An alternative strategy is to have on-the-fly data validation occurring at the point of loading, which can be designed to report on load rejection errors as the load progresses. However, in the event that the extracted and transformed data elements are highly 'integrated' with one another, and the presence of all extracted data in the target system is essential to system functionality, this strategy can have detrimental, and not easily quantifiable effects.
After loading into the new system, results are subjected to data verification to determine whether data was accurately translated, is complete, and supports processes in the new system. During verification, there may be a need for a parallel run of both systems to identify areas of disparity and forestall erroneous data loss.
Automated and manual data cleaning is commonly performed in migration to improve data quality, eliminate redundant or obsolete information, and match the requirements of the new system.
Data migration phases (design, extraction, cleansing, load, verification) for applications of moderate to high complexity are commonly repeated several times before the new system is deployed.
Define of Data Migration provided by Wikipedia
Wednesday, February 27, 2013
The Secret Life of Your Customer
Customers, why it comes to purchasing patterns they can be as elusive as Bigfoot. Why do some advertisement or marketing campaigns work and others don’t? And when you try to re-create an advertisement or marketing campaign that worked before, fails to succeed or is much more successful than your previous attempts. If only there was a way to compile information in meaningful patterns (meaningful to you, not a software vendor) and correlate these patterns into simple information you could act upon to increase your sales.
Why is this important? And why do we care about our customers lives? Customers come in many sizes, they are unique, and they have a very wide variety of needs and wants that goes beyond their business segment or demographic profile. CRM systems allow us to keep track of a multitude of interest points and behaviors of your customer.
So what are the elements of a good CRM system?
- A good CRM system will allow you to customize the data you want to
track on the fly (as opposed to having to go to the vendor for every
minor change).
- Flexibility in the software
- Ability for you the business owner to produce reports that mean the most to you
- Seamless – can your CRM grow with you without major changes to your business
- A good CRM system will allow you to use it in a way that compliments your everyday business
- Makes your operation run faster, smoother
- Increases customer responsiveness – get back to them sooner
- Promotes your business by automating Sales & marketing communications
- You own your own data and can export your data in a non-propriety format
- Migrating to a new CRM – should be easy
- Professional Services that make the transition easier on you
- Does not disrupt your day to day business
- Results mean data mining without IT skills – leverage your information
CRM TOOL FEATURES & BENEFITS
Creedenz CRM Benefits:
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And on the eighth day God said, "Okay, Murphy, you're in charge!" ~Author Unknown
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